A tragic road accident has claimed the life of a prominent businessman from Masaka City, sending shockwaves through the local business community and beyond.
The deceased has been identified as Bosco Ssenyonjo, popularly known as Bosco Bitanda, a well-known city tycoon and entrepreneur.
According to preliminary reports, the fatal crash occurred along the Kampala–Entebbe Expressway as the businessman was travelling with members of his family toward Entebbe International Airport.
Sources indicate that the accident happened early in the morning when the vehicle he was driving reportedly lost control along the highway. The vehicle is said to have crashed violently, leading to devastating consequences for those inside.
Initial information confirms that Bosco Ssenyonjo died in the accident together with his two children who were travelling with him at the time. The heartbreaking news has left many people in shock, especially those who knew the family.
The crash is believed to have occurred near the Mpala section of the expressway, an area that has previously recorded several road accidents due to high-speed driving.
Witnesses who arrived at the scene shortly after the accident described it as extremely devastating. According to them, the vehicle was badly damaged following the impact.

Emergency responders and traffic officers quickly arrived at the scene to secure the area and assist victims. The injured were rushed to a nearby medical facility for emergency treatment.
The bodies of the deceased were later transported to Mulago City Mortuary to allow for postmortem examinations as investigations into the accident continue.
Authorities from the Uganda Police Force have launched an investigation to determine the exact cause of the crash. Early reports suggest that speeding or loss of control could have played a role in the accident.
Police officials have urged motorists to exercise caution while driving on highways, especially on high-speed roads such as the Kampala–Entebbe Expressway.
Friends, relatives, and members of the business community in Masaka City have expressed deep sorrow following the news of Bosco Bitanda’s death.
Many people described him as a hardworking entrepreneur who had built a reputation for himself through business and community involvement.
Residents who knew him say his passing is a major loss not only to his family but also to the wider community in Masaka.
Several social media users have also shared condolence messages, remembering Bosco Bitanda as a generous and supportive individual.

Some described him as a man who inspired many young entrepreneurs in the city through his determination and dedication to business.
The tragic loss of his two children in the same accident has made the incident even more painful for family members and friends.
Community leaders in Masaka City have also joined the public in mourning, describing the accident as a heartbreaking tragedy.
Road safety advocates have used the incident to remind motorists about the importance of responsible driving, especially on high-speed roads.
They stress that drivers should always remain alert, avoid speeding, and ensure they are well-rested before undertaking long journeys.
As investigations continue, many people are praying for the surviving family members and hoping that such tragedies can be prevented in the future.
Meanwhile, preparations are expected to begin soon for the burial arrangements as family, friends, and the community come together to pay their final respects to Bosco Ssenyonjo and his children.
